Our story
We're a team of people who live and breathe grassroots cricket. SONARD exists for the players, parents and clubs who keep the game going every weekend.
Why
Everything is getting more expensive, and cricket kit is no exception. Too often the price on the label has more to do with branding and mark-ups than with what's actually in your hands. It's hard to know what you're really paying for, and too many people end up paying more than they need to.
We don't think you should need insider knowledge to get a fair deal on your equipment.
What
Premium cricket equipment at prices that make sense. Bats, pads, gloves, bags and balls, in senior and junior sizes, for every generation of player.
We tell you plainly what you're buying: what it's made from, how it's built and what it's designed to do. That way you can choose with confidence, not guesswork.
How
We make to order. We sell in pre-order windows rather than filling a warehouse with stock that might never sell. You reserve your kit with a deposit and pay the balance when it arrives. Keeping it lean lets us keep our prices down.
We keep it honest. Clear prices, clear specifications, and a full refund if you change your mind before collection, deposit included.
We back the clubs. Without grassroots clubs there would be no cricket in England. Choose your club at checkout and we'll give it 5% of what you spend, at no extra cost to you. That's just the start: we're opening up as many ways as we can to partner with clubs. If you run a club, talk to us.